Digital Marketing Strategist
4 weeks ago
Digital Marketing Manager Role
This is an exciting opportunity to join a leading manufacturer in Telford on a permanent basis. The client is looking for a Digital Marketing Manager with a minimum of 5 years' experience in managing a marketing team. You will develop, implement and oversee long-term digital marketing campaigns, enhance brand awareness and drive traffic to the company's website.
Key Responsibilities:
- Manage the day-to-day in-house team
- Manage the campaign plan with the Marketing Executive
- Oversee PPC campaign management aligned with the Paid Search Executive/Analyst
- Oversee SEO analysis with the in-house team
- Oversee the social media plan
- Develop and explore new campaign flows to improve lead conversion and remarketing
- Manage supplier/agency partnerships to ensure planning and expectations are in line with agreed ROI targets
- Manage the central marketing team and provide guidance to improve commercial return
- Project manage new products and price strategy with support from senior management
- Liaise with the CRM team to improve process, workflow, and ROI
- Own the exhibition calendar and workflow
- Maintain the group's website portfolio
Requirements:
- Minimum 5 years' experience managing a marketing team
- Demonstratable experience of managing the day-to-day in-house team
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