Digital Marketing Strategist

2 weeks ago


Leeds, Leeds, United Kingdom BeTechnology Group Full time

**About the Role:**

At BeTechnology Group, we're seeking a seasoned digital marketer to drive measurable growth as an SEO & PPC Specialist.

As a key member of our team, you'll leverage your expertise to develop and execute on-page and off-page SEO strategies, manage and optimize PPC campaigns, and expand reach and engagement through Meta, YouTube, and TikTok Ads.

**Key Responsibilities:**

  • Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
  • Manage and optimize PPC campaigns on Google Ads and Bing to maximize ROI.
  • Work with Meta, YouTube, and TikTok Ads to expand reach and engagement.
  • Analyse performance metrics using Power BI or Looker Studio, delivering actionable insights to optimize campaigns.
  • Collaborate with cross-functional teams to align marketing strategies and ensure cohesive brand messaging.

**What We're Looking For:**

  • Proven experience in on-page and off-page SEO, with a track record of successful optimization.
  • Strong PPC experience with Google Ads and Bing Ads.
  • Familiarity with Meta, YouTube, and TikTok Ads is a plus.
  • Advanced data and analytics skills, with experience in Power BI or Looker Studio.
  • Ability to handle both strategic planning and detailed implementation.


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