Category Strategist

2 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time
About Halfords

We are a specialist retailer, committed to inspiring and supporting a lifetime of motoring and cycling. Our mission is to lead the market through customer-driven innovation and a distinct product range.

Job Overview

This role plays a key part in our success and growth, working closely with every other area of our business. As the Category Manager, you will be responsible for maximising Gross Margin within the defined group of products or categories.

Key Responsibilities
  • Customer Focus: Ensure that customer requirements are at the centre of decision-making processes, working closely with marketing & customer departments to fully understand customer needs.
  • Market Analysis: Understand channels, brands, market size, competition offer, supply side dynamics, market shares, growth and trends within the market.
  • Category Planning: Contribute to building the category plan that captures all aspects of the market, our position within it and identifies opportunities to increase sales, profit and/or market share.
  • Brand Selection: Define the brand selection strategy within the category, ensuring a consistent brand offering in line with our 'quality products' strategy.
  • Range Review: Define and manage the range review process, conducting regular analysis of range performance to ensure all products & services meet expectations.

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