Paid Search and SEO Lead
10 hours ago
Location: UK (remote options available)
Job Type: Full-time
We're offering a salary of £45,000 per annum + Generous Package for this exciting opportunity.
About the Job
This is an amazing chance to join Fella & Jones and work with a high growth Premium Womenswear Brand. As a Paid Search & SEO Manager, you'll be responsible for developing, implementing, and optimising Google Ads and SEO strategies.
Your Key Responsibilities will include:
- Developing and executing Google Ads campaigns to achieve ROAS, CPA, and other performance KPIs.
- Boosting rankings, traffic, and visibility for key product categories and markets through SEO strategies.
- Conducting in-depth keyword research and gap analysis to ensure maximum product and landing page coverage.
- Partnering with graphic design and brand teams to ensure creative assets align with brand standards and drive results.
- Building and refining audience segments, implementing retargeting strategies to maximise engagement and conversion.
- Using data analytics tools to evaluate performance, generate actionable insights, and make real-time optimisations.
- Continuously testing and improving campaign elements such as ad copy, creative, and targeting strategies.
- Managing and reporting on campaign budgets, providing performance insights and recommendations to stakeholders.
- Staying ahead of Google advertising policies, industry trends, and best practices to maintain a competitive edge.
Requirements:
- Minimum 3 years of experience in Paid Search & SEO, with a proven track record in managing budgets and meeting performance goals.
- Proficiency in Google Ads, Google Analytics, Search Console, and tools like SEMrush.
- Strong analytical skills and experience making decisions based on campaign data.
- Exceptional communication skills with the ability to work across creative, content, and analytics teams.
- Background in fashion, retail, or eCommerce industries, with familiarity in Shopify, Google Tag Manager, or similar platforms.
We're looking for someone who is passionate about digital marketing and has a strong track record of delivering results-driven campaigns.
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