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Senior Trade Sales Professional

1 month ago

Bristol, Bristol, United Kingdom APP Wholesale Ltd Full time

Company Overview

APP Wholesale Ltd is a leading distributor of heating and hot water products, serving the plumbing and heating sector from nine regional locations across the UK. Established in 1969, the company has built a reputation for delivering high-quality products at competitive prices.

The company operates as part of the Lords Group, offering opportunities for growth and development within a dynamic and inclusive workplace culture. APP Wholesale Ltd values diversity and inclusion, providing an environment where everyone can thrive and contribute.

Job Summary

We are seeking an experienced Sales Consultant to join our team, responsible for driving sales performance and providing exceptional customer service in our trade counters. The successful candidate will be proactive in attracting new customers and dedicated to building their knowledge in plumbing and heating to deliver outstanding interactions with our customers.

Key Responsibilities

  • Achieve sales and profit targets through effective sales strategies and customer engagement.
  • Deliver exceptional customer service to account, trade, retail, and online customers, ensuring a seamless experience throughout their interaction with us.
  • Increase profitability through proactive promotion of additional products, identifying opportunities to upsell and cross-sell.
  • Utilize outbound calling to inform customers about new products and services, generating additional business and enhancing customer relationships.
  • Participate in promotional and trade events, showcasing our products and services to potential customers.
  • E nsure optimum incoming call and call-back completion, responding promptly to customer inquiries and resolving issues efficiently.
  • Promptly complete compliance and training modules via safety cloud, maintaining up-to-date knowledge on our products and services.
  • Contribute to online teams and in-person meetings, sharing best practices and ideas to improve sales performance and customer satisfaction.
  • Work closely with branch stock control to maximize stock availability, ordering directly when necessary to meet customer demand.
  • Minimize slow-moving and discontinued products through active clearance promotions, reducing waste and optimizing inventory levels.
  • Maintain the highest standards of product display, including correct POS and stock rotation for date-sensitive products.
  • Ensure prompt receiving and put-away of stock, adhering to quality control procedures to prevent damage or loss.
  • Maintain a clean and tidy trade counter, reflecting positively on our brand image and creating a welcoming environment for customers.
  • Adhere to all cash handling and banking processes, following established protocols to ensure accurate transactions and secure financial management.
  • Support keyholder duties, opening and closing premises as required, and assisting with Goods in and warehousing tasks, including operating the forklift once trained.
  • Demonstrate a clear understanding of sales, warehouse, stock, and credit systems, utilizing this knowledge to drive sales performance and improve customer satisfaction.
  • Follow correct manual handling guidelines in day-to-day activities, working in line with risk assessments to ensure a safe working environment.

What We Offer

We offer a competitive salary of £28,000 per annum, plus a bonus scheme to reward individual and team performance. Our benefits package includes a company pension and cycle to work scheme, supporting your physical and financial well-being. As a member of our team, you will enjoy a flexible schedule, working Monday to Friday with alternate Saturdays.

Requirements

  • Sales experience: 1 year (preferred)
  • Plumbing and Heating experience: 1 year (preferred)