CRM Marketing Specialist

2 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Group Full time
About the Role

We are seeking a skilled CRM Marketing Executive to join our team at Hollywood Bowl Group. As a key member of our marketing team, you will be responsible for creating engaging email campaigns, managing our Customer Data Platform, and supporting the delivery of our marketing communications strategies.

Key Responsibilities

• Create fresh, engaging, and effective email creative for campaigns
• Set up and broadcast email campaigns to deadlines, using Bloomreach CDP
• Coordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
• Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance
• Deliver the email marketing test & learn programme in collaboration with the CRM team
• Support the data-driven strategies for acquisition and retention

Requirements

• Excellent communication skills
• Attention to detail
• Ability to work to deadline in a fast-paced environment
• A working knowledge of marketing and email marketing terminology and practise
• Strong analytical skills
• Good copywriting skills
• Comfortable working with customer data
• Creative flair and commercial acumen

About Us

Hollywood Bowl Group is a leading experiential entertainment company with a passion for bringing families and friends together for affordable fun and healthy competition. We operate 74 centres across the UK and 13 centres in Canada, under the Hollywood Bowl, Putt & Play, and Splitsville brands. We value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities.

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