Senior Advertising Strategist

4 weeks ago


London, Greater London, United Kingdom Practicology Full time

Job Title: Senior Advertising Strategist

About the Role:

We are seeking a highly skilled Senior Advertising Strategist to join our European team in London. As a key member of our team, you will be responsible for driving the performance of the brands we represent on Amazon and other marketplaces.

Key Responsibilities:

  • Hands-on execution and optimization of SEM accounts
  • Test, scale, and optimize campaigns in Amazon Ads and other retail media channels
  • Analyze and optimize existing campaigns, including campaign structure, keyword research, negative keywords, bid adjustments, and ad copy creation
  • Manage monthly budgets across client accounts
  • Communicate with clients via email, calls, and face-to-face meetings to provide insights
  • Identify insights and opportunities to develop strategies that meet client expectations and growth targets
  • Deliver daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
  • Provide weekly, monthly, and yearly reporting in line with Pattern's reporting framework
  • Conduct competitor analysis
  • Collaborate with the SEO and Analytics teams to drive integrated strategy and insights
  • Offer specialist SEM advice to the Pattern team and contribute to consulting projects as required

Requirements:

  • Minimum of 4+ years' experience in a hands-on Search Engine Marketing role, preferably within an agency
  • 2:1/1st degree or above
  • Excellent verbal and written communication skills
  • Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
  • Experience executing remarketing, prospecting, and paid social campaigns is a bonus
  • Excellent attention to detail
  • Analytical with an eye for insights
  • Proficient in Excel, PowerPoint, Google Analytics, and data interpretation
  • Experience working with retail/ecommerce clients is desirable

What We Offer:

  • Competitive salary
  • RSU's (Restricted Stock Units)
  • Hybrid working (2 days a week in the office)
  • Summer hours on a Friday, 3pm finish (June – August)
  • Health Shield Cover (Health, Dental, Eye care, and Physio cash reimbursement plan)
  • Free breakfast and snacks in the office
  • Pension Scheme
  • Enhanced Maternity and Paternity leave and pay
  • Regular company socials

Pattern is an Equal Opportunity Employer:

We celebrate diversity and are committed to creating an inclusive environment for all employees.



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