Vice President, Chief Marketing and Communications Officer
3 weeks ago
About the Role:
The Worcester Polytechnic Institute (WPI) is seeking a highly skilled and experienced marketing and communications professional to serve as its next Vice President and Chief Marketing and Communications Officer (VP CMCO). This is an exciting opportunity for a strategic thinker and effective leader to increase the national and global visibility of a truly distinctive STEM-focused university that produces purpose-driven high-impact research and has been the pioneer in project-based learning for more than 50 years.
Key Responsibilities:
- Develop and implement multi-faceted marketing and communications strategies to promote WPI's research and innovation accomplishments, elevate institutional brand awareness, and differentiate the university from its peers.
- Lead and manage a team of marketing and communications professionals to support and develop people, implement communications and marketing programs, and build relationships within the university community.
- Collaborate with senior leadership, faculty, and staff to articulate WPI's distinctive identity, develop strategies to communicate the university's outsized impact and unique educational experience, and promote WPI's research and innovation accomplishments.
- Stay up-to-date with the changing nature of communications, marketing, media, and technology, and be able to communicate and engage diverse audiences within this rapidly evolving environment.
Requirements:
- Proven experience in marketing and communications leadership, with a strong track record of developing and implementing successful marketing and communications strategies.
- Excellent leadership and management skills, with the ability to build and lead high-performing teams.
- Strong communication and interpersonal skills, with the ability to collaborate with senior leadership, faculty, and staff.
- Ability to think strategically and creatively, with a strong understanding of academic culture and the ability to differentiate and tailor communications for a variety of constituents.
About WPI:
WPI is a highly selective, private research university with a strong focus on STEM education and research. The university is committed to maintaining a campus environment free of harassment and discrimination, and is an equal opportunity employer that actively seeks to increase the diversity of its workplace.
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