Portfolio Marketing Manager

3 weeks ago


Blackburn, Blackburn with Darwen, United Kingdom Crown Paints Full time

About the Opportunity

Crown Paints invites applications for a 12-month fixed-term position as a Portfolio Marketing Manager. The successful candidate will manage our portfolio of clients across the UK, leveraging their expertise in project management, brand presence, and customer relationships.

Key Responsibilities

  • Create and implement annual branded marketing activity programmes, focusing on data-driven insights and customer needs to drive commercial growth.
  • Build and maintain strong working relationships across customer channels to ensure effective brand activity implementation within agreed timescales and budgets.
  • Develop and execute account-specific marketing and communications strategies to support sales growth and profitability.
  • Design marketing materials and engage with customers during meetings, requiring occasional travel and overnight stays across the UK.
  • Analyze market data and sales metrics to inform growth strategies for current product ranges.
  • Assess promotional mechanics to identify the most effective approaches for our brands, in collaboration with the National Account Team.
  • Develop innovative POS and promotional ideas to enhance in-store brand presence.
  • Optimize brand visibility across digital channels.
  • Coordinate range review activities, working closely with internal teams to achieve set targets.

Requirements

  • At least 3 years of marketing experience, preferably in a channel role, with proven success in driving sales activity.
  • Experience working with UK DIY/Retail/Trade customers or similar industries would be beneficial.
  • Proven ability to leverage market and consumer insights for commercial gain.
  • Strong commercial and analytical acumen.
  • Demonstrated project management capabilities, including planning, coordination, and organization, with a focus on timely delivery and budget adherence.
  • Proficiency in Microsoft Office, particularly Excel.

Compensation: £50,000 - £70,000 per year, commensurate with experience.



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