Portfolio Marketing Manager
3 weeks ago
About the Opportunity
Crown Paints invites applications for a 12-month fixed-term position as a Portfolio Marketing Manager. The successful candidate will manage our portfolio of clients across the UK, leveraging their expertise in project management, brand presence, and customer relationships.
Key Responsibilities
- Create and implement annual branded marketing activity programmes, focusing on data-driven insights and customer needs to drive commercial growth.
- Build and maintain strong working relationships across customer channels to ensure effective brand activity implementation within agreed timescales and budgets.
- Develop and execute account-specific marketing and communications strategies to support sales growth and profitability.
- Design marketing materials and engage with customers during meetings, requiring occasional travel and overnight stays across the UK.
- Analyze market data and sales metrics to inform growth strategies for current product ranges.
- Assess promotional mechanics to identify the most effective approaches for our brands, in collaboration with the National Account Team.
- Develop innovative POS and promotional ideas to enhance in-store brand presence.
- Optimize brand visibility across digital channels.
- Coordinate range review activities, working closely with internal teams to achieve set targets.
Requirements
- At least 3 years of marketing experience, preferably in a channel role, with proven success in driving sales activity.
- Experience working with UK DIY/Retail/Trade customers or similar industries would be beneficial.
- Proven ability to leverage market and consumer insights for commercial gain.
- Strong commercial and analytical acumen.
- Demonstrated project management capabilities, including planning, coordination, and organization, with a focus on timely delivery and budget adherence.
- Proficiency in Microsoft Office, particularly Excel.
Compensation: £50,000 - £70,000 per year, commensurate with experience.
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