Marketing Portfolio Manager
2 days ago
We are seeking a highly skilled Marketing Portfolio Manager to join our team in the UK. The successful candidate will have excellent project management skills and a strong understanding of brand presence and customer relationships.
As a Marketing Portfolio Manager at Crown Paints, you will be responsible for creating, planning, and implementing annual branded marketing activity programmes that drive commercial strategy for profitable growth across our portfolio of clients. You will work closely with the account and internal departments to ensure effective implementation of all brand activities within agreed timescales and budgets.
Key Responsibilities:
- Create and implement marketing plans to support sales drives and growth strategies
- Develop marketing presentation materials and present them at customer meetings
- Analyse market data to construct growth plans for current ranges by brand and SKU
- Evaluate promotional mechanics to determine optimal programmes for our brands
- Identify new POS and promotional ideas to improve brand presence instore
- Maximise brand visibility across all customers' digital channels
Requirements:
- Minimum 3 years marketing experience, ideally in a channel role
- Demonstrated success in marketing driving sales activity
- Experience working with UK DIY/Retail/Trade customers or similar industry
- Strong commercial and analytical acumen
- Proven project management skills with ability to deliver within agreed timescales and budget
Salary: £50,000 - £60,000 per annum (dependent on experience)
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