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Digital Marketing Strategist

2 months ago

Wolverhampton, Wolverhampton, United Kingdom University of Wolverhampton Full time

About the Role

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at the University of Wolverhampton. As the Campaigns and Brand Manager, you will play a pivotal role in promoting the university and attracting students via large multi-channel campaigns.

About the University

The University of Wolverhampton is a thriving institution with a global outlook and a commitment to inclusivity and excellence. We are passionate about providing our students with a transformative learning experience, and enhancing our place, our brand marketing plays a crucial role in enhancing our reputation, brand awareness and providing consistent and compelling messaging to attract the brightest minds from around the globe.

About the Team

Our Marketing team, part of our Marketing, Communications and Digital Services Directorate is a diverse and supportive group of individuals who are passionate about promoting our university and attracting new potential students to university. We value diversity of thought and experience, and we are committed to creating an inclusive and collaborative environment where everyone feels valued and empowered to contribute their best.

Your Role

  • Develop and execute a strategic brand marketing strategy and plans that aligns with the university's overall marketing and brand goals
  • Craft compelling campaigns across multiple channels, from digital and social media to print and partnerships, ensuring every touchpoint reflects our vibrant brand and resonates with future students
  • Manage a team of skilled Marketing Officers, providing guidance, support, and fostering their professional development
  • Analyse campaign performance, optimise strategies, and drive continuous improvement through data-driven insights and reporting

Your Profile

  • A proven track record of success in managing multi-faceted marketing campaigns in the Higher Education/FE sector
  • A strong understanding of marketing principles including audience segmentation, campaign management, and evaluation
  • Strategic thinking and problem-solving skills to identify and address marketing challenges
  • Expertise in project management and the ability to juggle multiple priorities and deadlines
  • Exceptional communication and presentation skills to inspire both internal and external audiences

We welcome applications from all backgrounds and nationalities.