Data Insights Director
2 weeks ago
About the Job:
We are looking for an experienced Digital Analytics & Tracking Manager to join our team at Rentokil Initial. As a key member of our analytics team, you will be responsible for developing and implementing digital data tracking and analytics strategies across all digital channels.
Your Key Responsibilities:
- Developing and Implementing Digital Data Strategies:
• Lead the design and deployment of a data layer strategy, ensuring consistency and quality across all digital channels.
• Manage the architecture that enables data collection for analytics purposes, ensuring high-quality data supports marketing performance measurement. - Ensuring Compliance and Governance:
• Establish governance frameworks for tracking and data collection, ensuring alignment with data privacy regulations (e.g., GDPR, CCPA) and consistency across all platforms.
• Create comprehensive documentation for GTM, data layers, server-side tracking solutions, and specific implementations necessary for accurate marketing attribution. - Leading and Mentoring Team Members:
• Provide guidance and mentorship to the Technical Web Analyst on best practices for tracking implementations.
• Serve as the lead technical contact for tracking deployments, working with developers to ensure correct setup.
About You:
To succeed in this role, you should have a proven track record of implementing and managing complex tracking systems for the measurement of digital marketing performance. You will need strong expertise in Google Tag Manager (GTM), server-side GTM (sGTM), data layer architecture, and Google Cloud tools (BigQuery, Looker Studio).
Salary: The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience.
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