Senior Marketing Manager Brand Communications
4 days ago
We are seeking an experienced Senior Marketing Manager Brand Communications to join our Marketing team at DeMellier Ltd. The ideal candidate will have a proven track record of success in PR, influencer marketing, affiliate marketing, and event management within the luxury fashion or lifestyle industries.
About the RoleThis role will be responsible for developing and executing global Press, PR, and Influencer strategies to support DeMellier's long-term growth. Key responsibilities include designing and implementing PR campaigns to support product launches, seasonal collections, and special projects, as well as tracking PR coverage and analysing campaign effectiveness.
Main Responsibilities- PR & MEDIA RELATIONS: Develop and execute a global PR strategy aligned with DeMellier's brand objectives and long-term growth, including planning and executing PR campaigns to support product launches, seasonal collections, and special projects, and hosting virtual or in-person press appointments to introduce the brand and its collections.
- INFLUENCER MARKETING: Develop and manage a global influencer marketing strategy that aligns with brand goals, targeting relevant influencers on platforms such as Instagram, TikTok, and YouTube, and building long-term partnerships with influencers, celebrities, and tastemakers to drive brand loyalty and exposure.
- AFFILIATE MARKETING: Develop and manage a strategic affiliate marketing program to expand DeMellier's reach and drive sales, negotiating affiliate agreements, and ensuring strong partnerships that drive quality traffic and increase conversions.
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