Marketing Strategy Manager
2 weeks ago
A Senior Marketing Professional is sought by VanRath to lead the marketing efforts of a global leader in manufacturing solutions. The successful candidate will have a track record of developing and executing operational marketing plans that drive business growth.
About the Role:- This is a unique opportunity to join a growing company in a thriving industry, offering a salary of $100,000+ per annum, plus benefits and development opportunities.
- Marketing Strategy Development
- Develops and executes operational marketing plans to support a portfolio of products and services and drive the digital agenda; delivers marketing expertise and the activity needed to implement those plans.
- Specialist Advice
- Provides specialist advice on the interpretation and application of marketing strategy and best practice, aligning all tactical activities with wider values and brand development.
- Process Development
- Supports the development of processes, methods, and standards to effectively market solutions using a wide range of channels; ensures practices are integrated with and support the new product development process.
- Customer Communication
- Develops effective PR and customer communication plans and collateral; supports customer insights initiatives.
- Lead Generation
- Delivers the work needed to increase lead generation for business.
- Cross-Functional Collaboration
- Collaborates internally and works as the customer champion in cross-functional teams, ensuring the voice of the customer is considered throughout the marketing cycle.
- Project Management
- Plans and manages the delivery of marketing projects, using appropriate project management methodology to ensure intended outcomes are achieved.
- Budget Management
- Works with product managers to develop accurate and cost-effective product marketing budgets; monitors and manages performance to budget.
- Brand Development
- Works with third-party agencies to develop strategic brand and campaign goals, establishing tangible success measures for increased brand presence.
- Significant Marketing Experience
- Significant marketing experience.
- Managerial Experience
- Managerial experience, supervising and directing people and other resources to achieve results.
- Global or Manufacturing Experience
- Experience working in global and/or manufacturing businesses would be advantageous.
$100,000 - $120,000 per annum, depending on experience.
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