Senior Product Marketing Specialist, B2B

20 hours ago

London, Greater London, United Kingdom BLOCKCHAIN Full time

Unlock Your Potential at Blockchain

We are seeking a results-driven Senior Product Marketing Specialist, B2B to join our Marketing Team. In this role, you will play a vital part in supporting the marketing efforts for our B2B product, Pay, and our Institutional business, Institutional. You will be responsible for generating leads, supporting branding, and owning Blockchain's presence at key crypto events.

Key Responsibilities:

  • Lead Generation: Develop and execute lead generation campaigns for Pay.
  • Nurturing & Lead Qualifying: Work with Pay and Institutional sales teams to set up effective nurture campaigns through Salesforce.
  • Event Marketing: Assist with branding and promotional activities for Blockchain at industry events. Develop and manage event collateral materials, and help coordinate logistics for event participation.
  • Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives.

Requirements:

  • Minimum 5 years experience in a B2B marketing or sales support role.
  • Strong understanding of B2B marketing principles and lead generation strategies.
  • Experience in branding and/or product marketing.
  • Excellent communication and interpersonal skills: you're comfortable talking to customers, prospective clients, and members of our community.
  • Event Management: You've organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).
  • Creativity and marketing design skills: You don't need to be able to design your own assets from scratch (but we'd love it if you could), but being comfortable with a tool like Canva and producing assets using existing templates.
  • Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued.
  • Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns.

What We Offer:

  • Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
  • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
  • Unlimited vacation policy; work hard and take time when you need it.
  • Crypto bonuses.
  • Performance-based bonuses paid in cash.
  • Apple equipment provided by the company.
  • Awesome office locations and hybrid working options.

How to Apply:

  • Favorite GIF.
  • LinkedIn profile.
  • Link to personal website, blog, or content portfolio.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

When you apply to a job on this site, the personal data contained in your application will be collected by one or more of the following subsidiaries of Blockchain Luxembourg S.A (each, a "Controller"): Blockchain Access UK Ltd., Blockchain (GB) Limited, Blockchain (US), Inc., Blockchain (LT), UAB.

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