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Senior B2B Marketing Executive

2 months ago

Watford, Hertfordshire, United Kingdom Lloyds Banking Group Full time
About the Role

We are seeking a highly skilled Senior B2B Marketing Executive to join our team at Lloyds Banking Group. As a key member of our marketing team, you will be responsible for managing B2B campaigns online and offline, from initial planning through to execution.

Key Responsibilities
  • Manage B2B campaigns online and offline, including planning, execution, and analysis of campaign performance.
  • Utilize customer and prospect feedback to shape and advise on marketing activities and messaging.
  • Create marketing content to drive lead generation, including copywriting and designing content for newsletters and mailshots.
  • Maintain Tusker's website, ensuring content is up-to-date and updating messaging as needed.
  • Become a CRM superuser, working to keep data up-to-date and using the system to plan events and activities.
  • Manage B2B Social Media sites, including research of best practice, topical information, and advice.
  • Provide monthly campaign reports, highlighting activity performance and suggesting areas for improvement.
  • Manage telemarketing executives and new business opportunity database, ensuring data is fit for purpose.
About Us

Lloyds Banking Group is a leading financial services company, committed to helping Britain prosper. We're focused on creating a values-led culture and building a workforce that reflects the diversity of our customers and communities.

What We Offer
  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes, including free shares
  • Benefits tailored to your lifestyle, such as discounted shopping
  • 28 days' holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

We're committed to creating a truly inclusive workplace where all colleagues have the opportunity to make a real difference. If you're excited about this opportunity, we'd love to hear from you.