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Digital Transformation Lead

2 months ago

Basingstoke, United Kingdom E-Resourcing Ltd - Specialist I.T. Recruitment Full time

Job Title: Digital Transformation Lead

Job Type: Contract

Location: Remote/Hybrid

Job Description:

We are seeking a highly skilled Digital Transformation Lead to join our team at E-Resourcing Ltd - Specialist I.T. Recruitment. As a Digital Transformation Lead, you will play a crucial role in executing our omnichannel strategy, ensuring the brand effectively reaches and resonates with the audience through various digital and physical channels.

Key Responsibilities:

  • Develop and implement digital engagement strategies in collaboration with cross-functional teams to drive business growth and improve customer experience.
  • Manage the development, approval, and launch of key digital assets, including websites, emails, and other digital platforms, to ensure seamless brand messaging and consistency.
  • Lead the creation, approval, and launch of digital assets, including content, campaigns, and marketing materials, to drive business objectives and improve brand awareness.
  • Collaborate with internal teams and external stakeholders to ensure alignment of marketing efforts with business objectives and drive business growth.
  • Develop and implement SEO strategies to improve search engine rankings and drive organic traffic to the website.
  • Manage and analyze campaign performance using data and metrics to inform future marketing strategies and improve ROI.

Requirements:

  • Proven experience in digital marketing, transformation, or a related field.
  • Strong strategic thinking and problem-solving skills to drive business growth and improve customer experience.
  • Excellent communication and project management skills to collaborate with cross-functional teams and drive business objectives.
  • Ability to analyze data and metrics to inform future marketing strategies and improve ROI.