Digital Strategy Manager

14 hours ago


London, Greater London, United Kingdom HARRIS HILL Full time

A top opportunity for a digitally savvy, data-driven professional to lead the charge at an international animal welfare charity. As Supporter Journeys Manager, you will oversee the Microsoft Dynamics 365 marketing platform, working closely with Fundraising and Communications teams to craft and execute a cohesive automated Supporter Journeys Strategy.

This new role supports ambitious goals around growth, income, and engagement. You will maximize the platform's potential, manage a team of 2, and create, communicate, and maintain new processes, as well as govern all source code structures and data marketing lists and journey entry rules.

Your experience:

  • Familiarity with managing large cross-team projects and collaborating effectively
  • Expertise in designing audience-led digital and email marketing journeys in an email marketing platform, including automated journey design, building rules, and emails in platform templates
  • Best practices for online forms and landing pages, running tests to optimize form KPIs and reporting on results
  • Developing detailed budgets, accurately reporting variances against plans, and reforecasting

This is a 12-month fixed-term contract initially, with the opportunity to become permanent. The salary for this role is £52,000 per annum.



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