Paid Social Campaign Strategist

3 weeks ago


London, Greater London, United Kingdom dentsu Full time
Paid Social Campaign Strategist

The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Key Responsibilities
  • Develop and execute paid social strategies aligned with client goals and objectives
  • Manage all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, weekly reports, and performance analysis
  • Collaborate with clients, internal planning teams and platform reps to drive best in class performance
  • Attend and represent the team at regular external and internal client meetings
  • Work closely with the Account Director, and oversee the Account Executive, to deliver strong strategic approaches and adhere to Dentsu's QA policies and procedures
  • Actively mentor and empower your team to increase quality and performance on your clients
  • Stay abreast of industry trends, best practices, and platform updates related to paid social

Requirements
  • 3 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment
  • Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest
  • Strong understanding of paid social principles, best practices, and industry trends
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
  • Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
  • Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
  • Desired experience with marketing partners, such as Smartly

What we offer
  • Competitive Salary
  • Company-provided Medical Healthcare
  • Generous Pension provisions
  • Health and Wellness benefits
  • Volunteering days
  • Life Assurance
  • Working in diverse teams where you can make a real impact.
  • Exciting and rewarding environment.
  • Varied work across industries


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