Marketing Strategy Director

1 week ago


London, Greater London, United Kingdom The Economist Group LTD Full time

At The Economist Group LTD, we are seeking a skilled Senior Market Group Manager to lead our marketing efforts in driving lead performance and optimising marketing opportunities.

As a key member of our team, you will develop and implement marketing strategies across multiple platforms to nurture and convert leads into subscribers. You will also lead A/B testing initiatives to optimise user journeys and improve conversion rates.

We require an experienced professional with a strong proficiency in CRM tools such as Salesforce, SFMC, Zephr, or Piano, with a thorough understanding of GDPR and CCPA compliance.

The ideal candidate will have experience leading teams and managing end-to-end projects in fast-paced environments, with highly analytical skills and the ability to use data-driven insights to optimise marketing strategies.

Salary: £90,000 - £110,000 per annum

About Us: The Economist Group is a global media company that provides news, analysis, and data on business, economics, and current affairs.



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