Senior Marketing Executive

1 month ago


Northampton, Northamptonshire, United Kingdom Reed Full time
Senior Marketing Executive

Reed is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for executing multi-channel marketing tactics that drive inbound leads and accelerate touchpoints within our target audiences.

Key Responsibilities:
  • Develop and execute marketing campaigns that drive business results, including planning, executing, and optimizing digital marketing campaigns.
  • Collaborate with the digital marketing manager to source, run, and monitor the best channels for inbound lead generation, ensuring efficient routing to sales.
  • Oversee the creation and send of central email marketing campaigns, including newsletters, nurture emails, and auto-replies, and develop internal communications plans to empower local sales teams.
  • Use marketing automation tools, such as HubSpot, to plan and build marketing automation that delivers a great customer experience, including workflows, lists, and chatbots.
Requirements:
  • 3+ years of experience in B2B digital marketing, with a focus on marketing automation and demand generation.
  • Experience working with marketing automation platforms, such as HubSpot, Marketo, or Pardot.
  • Strong understanding of paid advertising across social media and Google, with a proven track record of success.
  • Excellent communication and project management skills, with the ability to work effectively with various stakeholders, including senior leadership.

We are looking for a passionate marketer who is not afraid to take ownership of tasks and projects, and who is committed to delivering marketing excellence. If you are a motivated and results-driven individual who is passionate about marketing, we encourage you to apply for this exciting opportunity.



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