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Senior Marketing Manager
2 months ago
Reed is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for executing multi-channel marketing tactics that drive inbound leads and accelerate touchpoints within our target audiences.
Key Responsibilities:- Lead Generation and Routing: Collaborate with the digital marketing manager to source, run, and monitor the best channels for inbound lead generation, ensuring efficient routing to sales.
- Marketing Campaign Planning: Plan, execute, optimize, and report on digital marketing campaigns using tactics such as paid social, paid search, landing pages, and email.
- Local SEO: Maintain and optimize our local search presence across our local office locations, supported by an external SEO agency, to drive up our organic search presence for key terms across the UK.
- Email Marketing: Oversee the creation and send of central email marketing campaigns, including newsletters, nurture emails, and auto-replies.
- Sales Enablement: Develop internal communications plans and build relationships with key sales stakeholders to empower our local sales teams to get the best from marketing campaigns and initiatives.
- Marketing Automation: Utilize the full suite of marketing tools in HubSpot to plan and build marketing automation that delivers a great customer experience, including workflows, lists, and chatbots.
- A passionate marketer with around 3 years of experience in B2B digital marketing.
- Experience working in marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Desirable experience with running paid advertising across social media and Google.
- Able to take ownership of tasks, projects, and communicate effectively with various stakeholders, including the senior leadership team.
- Able to learn new tactics regularly and adapt to changing marketing landscapes.
