Digital Marketing Strategist for Global Logistics
4 weeks ago
Location - Hybrid role
We are seeking a Senior PPO to lead the development, implementation, and execution of digital marketing platforms to drive awareness of Maersk's products and solutions across all service models globally, create growth of new digital customer traffic, improve customer engagement and reduce churn.
The successful candidate should have a strong background in digital marketing, product marketing, growth marketing, and demand generation, and will be responsible for creating and executing a global digital marketing plan that addresses the needs of individual regions and business.
Key Responsibilities:
- Define and manage the product roadmap and strategy to achieve stable, multi-fold growth in digital customer acquisition and improve digital customer satisfaction (NPS).
- Develop and execute data-driven marketing platforms to drive adoption and usage of multiple channels including web, app, email, push notifications etc.
- Define key KPIs and success metrics and set in place robust mechanisms to measure, report and assess performance of all digital marketing campaigns.
- Create content strategy across the marketing and sales funnel in alignment with product positioning, messaging by implementing A/B testing.
- Stay up-to-date with the latest digital marketing trends and technologies and provide thought leadership to the organization on how to incorporate them into Maersk's marketing strategies.
Requirements:
- Substantial experience in digital marketing, product marketing, growth marketing, and demand generation.
- Proven track record of developing and executing successful product developments and features that improve customer satisfaction and drive revenue growth in a global or multi-region environment.
- Strong knowledge of SEO, SEM, social media advertising, email marketing, paid advertising, PPC, and ABM campaigns.
- Proven ability to deal with ambiguity and proactively identify and mitigate risks before they become roadblocks.
- Prior experience of digital marketing roles in logistics, supply chain or B2B organizations is preferred.
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