Social Media Content Creator

3 weeks ago

London, Greater London, United Kingdom YouGov Full time

We are seeking a highly skilled Social Media Content Creator to join our team at YouGov. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement and brand awareness across LinkedIn and Meta platforms.

Key Responsibilities:
  • Develop and curate engaging content (e.g., images, carousels, and videos) for major social media channels (e.g., Facebook, Instagram, LinkedIn, TikTok)
  • Craft captivating copy for organic social media posts and paid social advertisements that resonate with our audience and drive engagement
  • Collaborate closely with the marketing and content teams to ensure alignment of social media activities with overall marketing objectives and campaigns
  • Coordinate social media campaign planning across organic and paid social media, including planning content calendar, posting content, and analyzing content performance
  • Research latest social media trends, technologies, and practices, suggesting innovative ways to integrate these into our strategy

Requirements:

  • Proven experience as a social media executive/junior social media specialist (2-3 years), with a strong emphasis on LinkedIn and Meta platforms
  • Proficiency in creating and optimizing content for social media, including writing engaging copy
  • Excellent communication skills, with the ability to interact professionally with diverse audiences and stakeholders
  • Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions to optimize social media performance
  • Demonstrated ability to manage organic and paid advertising campaigns on LinkedIn, with a track record of driving measurable results and ROI
  • Knowledge of social media marketing tools and platforms, including scheduling, analytics, and listening tools

Bachelor's degree in Marketing, Communications, or related field preferred.

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