Commercial Lead

1 month ago


Birmingham, Birmingham, United Kingdom https:jobs-redefined.cositemap Full time
Job Summary

We are seeking a highly motivated and experienced Commercial Lead to join our team. As a Commercial Lead, you will be responsible for owning and leading the commercial agenda and Diageo performance within a given geographic area.

Key Responsibilities
  • Coordinate performance across the region, collaborating with Sales Executive, Quality Executive, and Activation Specialist roles.
  • Secure distribution and pouring agreements across circa 150 outlets for the full Diageo portfolio.
  • Deliver a strong return on investment (ROI) through contractual agreements, leading spend, and forecasting planned activity/spend with key customers across the year.
  • Deliver against a full-year annual operating plan (FY AOP) in line with our field sales ambition.
  • Develop customer relationships across the account base.
  • Own the Route to Market (RTM) relationships for the city.
  • Supervise and measure in-outlet performance and execution levels accurately, using the CRM system where deployed.
  • Responsible for the quality and serve standard of Guinness Draught, with the support of the Quality Executive within the city.
Requirements
  • Sales experience within Retail, FMCG, or other fast-moving sectors.
  • Ability to build positive relationships with customers and route to markets.
  • Demonstrates commercial competence, has experience working with a P&L, and is numerate.
  • Knowledge of the city/area.
  • Target-driven with the ambition to excel within an exciting target-driven environment.
  • Well-organized and able to handle a host of priorities.
  • Agile and comfortable adapting and flexing workloads to accommodate business needs.
  • Full, clean driving license.

We value diversity and believe that a diverse group of backgrounds and experiences brings power to our employees. If you're passionate about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply. We're open to flexibility and many of our staff work in various ways, including part-time, compressed hours, and flexible locations. Please talk to us about what flexibility means to you.


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