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Area Sales Manager

2 months ago


Liverpool, Liverpool, United Kingdom Accor Hotels Full time
Job Description

Job Title: Area Sales Manager - Corporate

Job Summary: We are seeking a highly motivated and experienced Area Sales Manager - Corporate to join our team at Accor Hotels. The successful candidate will be responsible for developing new business opportunities and managing existing accounts across various segments.

Key Responsibilities:

  • Account Management: Manage an allocated portfolio of accounts, undertaking complete account management responsibilities for maintaining, servicing, and developing the accounts, growing revenue, and tracking production.
  • Account Development: Record all objectives and planned activities for any managed accounts in the form of an account development plan and/or in ANAIS, ensuring the information is up-to-date.
  • Performance Targets: Meet agreed monthly performance targets, including appointments, account management calls, client appointments, and revenue targets as set by your line manager.
  • Contract Renewal: Re-negotiate and re-contract all annual corporate accounts.
  • Industry Associations: Recommend membership of relevant industry associations, sales trips, and tradeshows that will benefit the hotel in terms of achieving the budget.
  • Sales Contact Lists: Update and maintain sales contact lists and account information in Anais.
  • Competitor Analysis: Maintain awareness of the hotel's key competitors, their client interaction, key account base, corresponding rates, and any property developments.
  • KPIs: Achieve a number of KPIs relating to appointments, client interaction, and account development.
  • New Business Targets: Achieve new business targets and manage an agreed portfolio of existing accounts in order to retain and develop the business.
  • Reporting: Produce required reports of completed sales activity, including details of face-to-face client appointments, presentations, familiarisation trips, and any other related client interaction.
  • Office Administration: Assist with office administration, ensuring all accounts have the necessary documentation, contracts, contact forms, and up-to-date Account Development Plans.
  • Financial Awareness: Ensure constant familiarity with the hotel's financial position and selling strategy versus the previous year and current budget.
  • Competitor Financial Performance: Maintain awareness of the hotel's key competitors' financial performance, client interaction, key account base, corresponding rates, and any property developments.
  • Accor Sales Network: Work closely with the Accor Sales Network in order to assist with the achievement of the overall sales target for the hotel.
  • Sales Trips: Carry out Sales Trips to all business areas as specified both domestically and internationally as required.

Qualifications:

  • Grade: 12
  • Qualification in Sales and Marketing: A qualification in Sales and Marketing will be an advantage.