Media Activation Lead

3 days ago


East Midlands, United Kingdom Forward Role Recruitment Full time
Key Responsibilities

As the Digital Media Strategist, you will be responsible for implementing strategies for Digital advertising, driving planning, creation, and optimisation of media campaigns primarily performance media focused.

You will utilise first-party customer & product data to personalise campaigns in order to improve channel performance, and continuously analyse and optimise all elements of advertising creative.

The ideal candidate will have a strong understanding of the media activation process, including ad servers, tracking, taxonomy, etc., and the ability to make strategic budget recommendations based on business objectives.

A team player with excellent relationship-building skills, the successful candidate will be able to establish strong working relationships internally and externally.



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