Chief Marketing Strategist

3 weeks ago


London, Greater London, United Kingdom Lipton Media Full time

At Lipton Media, we are seeking a talented Chief Marketing Strategist to join our team. This role involves planning, organizing, and executing innovative marketing campaigns primarily across integrated solutions ranging from email campaigns, partnerships, and social media.

Responsibilities:

  1. Planning and delivering cross-channel digital marketing campaigns
  2. Assisting with the design, production, and distribution of all promotional materials relating to the portfolio
  3. Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails, and brochures
  4. Using digital channels and technologies to enhance the online presence of the business
  5. Managing and segmenting data, identifying gaps, developing new data sources, and implementing a data build plan
  6. Continuous analysis and evaluation of marketing campaigns to improve performance

Requirements:

  • 3 years + in event marketing – conferences and/or exhibitions
  • Solid understanding of the digital media landscape
  • Strategic mindset
  • Proven ability to learn new tools and software quickly and independently
  • Strong experience in areas including insight development and audience segmentation
  • Literate and numerate with exemplary verbal and written English
  • Proficient in Microsoft Office programmes
  • Experience using a CRM system such as Pardot or Salesforce
  • Experience using a website CMS
  • In-depth knowledge of marketing performance metrics

What We Offer:

£28,000 - £32,000 + Bonus + Excellent Benefits



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