CRM Marketing Specialist

1 month ago


City Of London, United Kingdom Michael Page (UK) Full time
About Our Client

A leading membership organisation in the sustainability space is seeking a CRM and marketing performance specialist to join their team.

Job Description

The successful candidate will be responsible for developing a high-performing CRM team, building and maintaining an email marketing plan, and ensuring the CRM is fit for purpose to activate wider marketing campaigns.

  • Develop and implement a CRM strategy to improve customer lifecycle marketing.
  • Build and maintain an email marketing plan to support long-term objectives of high performance in this field.
  • Ensure the CRM is integrated with marketing automation tools and applications.
  • Provide insights and promote understanding of CRM across the organisation.
  • Support data hygiene, segmentations, and automation objectives.
  • Develop and maintain a strategy for measuring and acting upon key performance metrics across marketing channels.
The Successful Applicant

The ideal candidate will have experience of CRM platforms, marketing automation tools, and data analysis. They will be able to improve customer lifecycle marketing through CRM improvements, train and support others in CRM best practice, and develop insights from a range of data.

Hybrid working is available for this role.



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