Marketing Lifecycle Automation Lead

1 month ago


Hyde, United Kingdom Project Better Energy Full time
Marketing Lifecycle and Automation Manager

Project Better Energy Ltd is a leading provider of renewable energy solutions for commercial clients. We are seeking a Marketing Lifecycle and Automation Manager to join our team in Hyde, Manchester.

This role will have a significant impact on our fast-growing renewable energy business. The successful candidate will be responsible for building the lifecycle and automation capability from the ground up, unlocking large carbon savings and driving £millions in revenue.

We offer a unique opportunity for a driven and ambitious candidate to join our vibrant and diverse team. As a Marketing Lifecycle and Automation Manager, you will have a huge impact on our business and the environment.

Key Responsibilities:
  • Develop an automation strategy to unlock business opportunities using marketing nurture and automation techniques.
  • Lead nurture and segmentation: identify key marketing touch points and customer segments and create effective automated journeys to increase the likelihood of those leads progressing in the purchase funnel.
  • A/B testing: create and execute a comprehensive test and learn plan to continually enhance these customer journeys.
  • Setup and CRM management: work with product, development and IT teams to enhance the setup of our CRM tool, Hubspot.
Essential Skills:
  • Proven experience in marketing automation, especially email, with demonstrable examples of adding value to the customer journey.
  • Strong planning skills, with the ability to create long term success while balancing delivery to short term requirements.
  • Strong commercial awareness.
  • Ability to work with cross-functional teams and manage relationships with a variety of stakeholders.
  • Strong data and analytical skills.
  • Experience with Hubspot a major positive.
  • Understanding of data management and GDPR.
  • (Preferred) Experience in a lead-driven business.
Benefits:
  • Company events.
  • Company pension.
  • Free parking.
  • Private medical insurance.
  • Sick pay.


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