Marketing Lifecycle and Automation Manager

3 weeks ago

Hyde, United Kingdom Project Better Energy Full time

Marketing Lifecycle and Automation Manager

Salary: £45,000+

Location: Hyde, Manchester


Welcome to Project Better Energy Ltd, the home of Project Solar UK Ltd, Project EV, and Project CÜRV, leveraging over a decade of industry experience to provide only the best renewable energy solutions for our commercial clients.


Project Better Energy Ltd offer only the most cutting edge, green solutions available on the market today. Our dedicated experts help and advice our customers through their renewable technology journey with an unparalleled expertise and level of service, as our full portfolio of domestic and commercial clients shows. Never content with resting on our laurels, Project Better Energy Ltd leads the way in the UK renewable energy sector, innovating methods, introducing new products, and bringing new ideas to the table. At Project Better Energy Ltd we don’t meet the standard, we set the standard.


Join our vibrant and diverse team at our Hyde office and become a valued member of our working family. We are proud of our talented employees with diverse backgrounds, cultures, perspectives, and experiences who deliver our world class service to our customers and ensure our culture of positivity, innovation and creativity will continue to drive us towards a brighter, more sustainable future.


The role:

This role will have a huge impact on a fast growing renewable energy business. Whoever joins the team will build the lifecycle and automation capability from the ground up and potentially unlock large carbon savings while driving £millions in revenue.

Recent private equity investment is now fueling our latest round of growth.

This is an ideal opportunity for a CRM/lifecycle manager: a huge customer and lead database in the hundreds of thousands; strong reviews and customer advocacy; and innovative complimentary products which can be cross-sold to previous customers.

This could be a career defining role with real business and environmental impact for a driven and ambitious candidate.


Key tasks:

  • Automation strategy: identify business opportunities and a plan to unlock them using marketing nurture and automation techniques.
  • Lead nurture and segmentation: identify key marketing touch points and customer segments and create effective automated journeys to increase the likelihood of those leads progressing in the purchase funnel.
  • A/B testing: create and execute a comprehensive test and learn plan to continually enhance these customer journeys.
  • Setup and CRM management: work with product, development and IT teams to enhance the setup of our CRM tool, Hubspot.


Additional tasks:

  • Design support: oversee creative work from our in-house agency team and recommend tests and best practices to ensure the effectiveness of your campaigns.
  • Reporting: track and analyse KPIs for all automated campaigns to demonstrate value added to the business, optimise performance, and report back to the wider business.
  • Collaboration: work closely with sales, product and other stakeholders to ensure automation work aligns with broader business objectives.
  • Compliance: ensure all automated marketing activities apply with regulations like GDPR and FCA guidelines, and oversee data management processes as part of this.


Essential skills:

  • Proven experience in marketing automation, especially email, with demonstrable examples of adding value to the customer journey
  • Strong planning skills, with the ability to create long term success while balancing delivery to short term requirements.
  • Strong commercial awareness
  • Ability to work with cross-functional teams and manage relationships with a variety of stakeholders
  • Strong data and analytical skills
  • Experience with Hubspot a major positive
  • Understanding of data management and GDPR
  • (Preferred) Experience in a lead-driven business


Benefits:

  • Company events
  • Company pension
  • Free parking
  • On-site parking
  • Private medical insurance
  • Sick pay

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