Tech Content Director
2 days ago
Informa Connect, a division of Informa PLC, is seeking a Tech Content Director to join our team. This role will be responsible for setting the overall content strategy for London Tech Week and guiding our team in thorough market research to achieve a detailed understanding of needs.
The ideal candidate will have a proven track record of creating exceptional content for high-profile events and securing big-hitting speakers. They will be able to demonstrate a commitment to getting under the skin of their target audience and to innovating to make sure their event gives them superb value.
We estimate that this role will pay around £65,000 - £80,000 per annum, depending on experience.
Key Responsibilities
- Setting the overall content strategy for London Tech Week
- Mapping target audience profiles and understanding the relationships between them in a complex ecosystem
- Guiding your team in thorough market research, using advisory boards, face-to-face meetings, and telephone research to achieve a detailed understanding of needs
- Create innovative agendas which demonstrate content expertise and set us apart from competitors
- Secure top-level speakers, leveraging relationships with stakeholders to get to people that you might otherwise not reach
- Coach a team of conference producers, providing clear and timely feedback on all aspects of their work
- Create a culture of ambition and excellence in the content team
- Keep on top of developments in the tech industry and role model subject matter expertise
- Feed into wider product planning and positioning of the event
- Support the marketing team with messaging and copy
- Work with the sponsorship team to identify new target markets and articulate value propositions
- Join sales calls with prospective sponsors
Requirements
- A proven track record of high-quality conference production in content-led events
- Strong functional skills in audience research, agenda writing, and speaker acquisition
- Experience of securing very high-level speakers
- Commercial acumen to create marketable content and develop USPs versus competitive events
- A creative approach to producing event content
- Strong interpersonal skills and an aptitude for people management
- Entrepreneurial gumption with a go-getter attitude
- Ability to build relationships with senior industry and government figures
- Strong written and verbal communication skills
- Adaptability and resilience
- A minimum of 3 years' experience in conference production
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