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Brand Development Specialist

2 months ago

Langley Hampshire, United Kingdom Cast UK Limited Full time
About the Role

We are seeking a highly motivated and experienced Brand Development Specialist to join our team at Cast UK Limited. As a Brand Development Specialist, you will play a key role in developing and implementing strategies to drive brand growth and product innovation.

Key Responsibilities
  • Manage and develop core brands and their associated product ranges to grow and develop company market share in line with targets.
  • Work closely with the Senior Brand Manager and marketing teams to develop suitable ranges of sales and marketing collateral.
  • Develop marketing material for product releases and updates.
  • Create and present new products, features, and benefits to internal and external customers.
  • Analyse sales and market research to identify trends and gaps.
  • Seek competitor advantage and support the generation of effective targeted campaigns.
  • Work closely with customers to understand requirements and develop insight for future development.
  • Review relevant industry trends and feedback to anticipate future development.
  • Recommend strategies to position the brands for growth.
  • Monitor the performance of a brand through key performance indicators (KPI).
  • Manage all assets associated with the brands and communicate.
  • Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
  • Maintain and grow the brand's affiliations and partnerships.
Requirements
  • Demonstrates integrity in every aspect of work and dealing with others.
  • Previous experience in brand development and managing a range of consumable products or FMCG's is essential.
  • Up-to-date with latest B2B marketing trends and best practices.
  • Excellent communication, presentation, and organisational skills.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven thinking and an affinity for numbers and able to present key findings in a timely manner partnered with a creative mind.
  • Strong willingness to learn and develop self.
  • A resilient and motivated individual to effectively manage relationships with both internal and external customers.
  • Strong and confident team player with ability to confidently push change and direction.
  • Represent and attend conferences, trade fairs, and shows to gain market knowledge and support brand growth in new areas.
  • Excellent attention to detail.
  • Flexibility and willingness to meet varied hours and some travel is essential to success in this role.
What We Offer

We offer a competitive salary of £35,000 - £40,000 + Car/Car allowance & benefits.

Cast UK Limited is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector.