Content and Social Media Manager

2 months ago

Plymouth, Plymouth, United Kingdom Princess Yachts Full time
Main Responsibilities

The successful candidate will be responsible for the development and execution of a comprehensive content strategy across all digital channels, ensuring that the Princess Yachts brand is accurately represented and consistently communicated.

Key responsibilities will include:

  • Developing and implementing a content calendar that aligns with the company's overall marketing strategy
  • Creating high-quality, engaging content for social media, email, and other digital channels
  • Managing and maintaining the company's social media presence, including content creation, scheduling, and engagement
  • Collaborating with the marketing team to develop and execute campaigns that drive engagement and conversions
  • Monitoring and analyzing key performance indicators (KPIs) to measure the success of content initiatives

Key Skills and Qualifications

The ideal candidate will possess:

  • Strong writing and editing skills, with the ability to create engaging and compelling content
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
  • Proven experience in content marketing, social media management, and digital communications
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

Competencies

The successful candidate will demonstrate:

  • Strong marketing and business acumen, with a deep understanding of the luxury yacht industry
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
  • Ability to work in a fast-paced environment, with multiple priorities and deadlines

KPIs

The successful candidate will be measured on the following KPIs:

  • Engagement rates across all social media channels
  • Website traffic and conversion rates
  • Content quality and relevance
  • Brand awareness and reputation

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