Email Campaigns Manager
1 day ago
We are seeking an Email Campaigns Manager to join our marketing team at IVC Evidensia UK. As an experienced marketing professional, you will be responsible for developing and implementing effective email marketing campaigns to engage our customers and drive business growth.
The ideal candidate will have 3-5 years of experience in email marketing, with advanced expertise in Emarsys. The role involves creating and sending targeted email campaigns, analyzing campaign metrics, and optimizing campaigns for improved performance.
Key Responsibilities:
- Email Campaign Development: Design and create email campaigns using Emarsys, incorporating personalized content and advanced segmentation to deliver engaging and relevant emails.
- Campaign Analysis: Analyze campaign metrics, identifying areas for improvement and optimizing campaigns to achieve better results.
- Integration and Troubleshooting: Collaborate closely with IT and Data Engineering teams to ensure seamless integration of Emarsys with multiple other data systems, troubleshooting errors and optimizing settings to maintain platform health and high deliverability.
Requirements:
- Email Marketing Expertise: 3-5 years of experience in email marketing, with specific advanced use of Emarsys
- Technical Skills: Highly proficient in HTML and CSS for email customization, confidence with SQL for query-based segmentation, and experience with Emarsys's API for integration with other platforms
- Analytical Skills: Ability to analyze complex data sets, interpret campaign metrics, and generate actionable insights
About the Role:
This is an exciting opportunity to join a leading veterinary group as a key member of the marketing team. You will work collaboratively with the team to develop and implement effective marketing strategies, driving business growth and improving patient outcomes.
What We Offer:
- Competitive Salary: £45,000 - £55,000 per annum
- Holiday Entitlement: 26 days per annum, plus bank holidays
- Discretionary Bonus: Potential annual bonus based on individual and team performance
- Pension Scheme: Company pension scheme with employer contributions
- Healthcare Benefits: Single private healthcare and family-friendly policies
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