Email Campaign Coordinator

2 days ago


London, Greater London, United Kingdom Lands' End, Inc Full time

We are seeking an Email Campaign Coordinator to join our team at Lands' End, Inc. This role offers a fantastic opportunity for someone starting their digital marketing career, especially with a focus on email marketing. As a key member of our email marketing team, you will support the creation, execution, and optimization of email campaigns aimed at driving customer engagement and sales.

About the Job
  • Support the email marketing team in uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.
  • Contribute to A/B testing by preparing different email variations and assisting with relevant administrative tasks.
  • Track and analyze email campaign performance, focusing on key metrics such as demand, open rates, click-through rates (CTR), bounce rates, visits, and conversion.
  • Compile and interpret data to identify trends and provide insights for improving email performance, increasing customer engagement, and retention.

The ideal candidate will have a Bachelor's degree in Marketing, Communication, or a related field and experience with email marketing platforms. Strong analytical skills, attention to detail, and excellent communication skills are essential for success in this role.

Estimated Salary: £28,000 - £33,000 per annum

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