Global Product Marketing Strategist for Complexion
1 week ago
About Charlotte Tilbury Beauty
We're a fast-growing beauty company that's revolutionising the face of the global beauty industry by making makeup easy to use, choose and gift. As one of our key players, you'll be part of a truly global business delivering market-leading growth, innovative retail and product launches.
Our Global Product Marketing team drives limitless success in the makeup market by shaping the innovation strategy and delivering essential market, consumer and portfolio insights to our founder and the business. With a consumer-focused approach, we partner with the NPD team to co-create tomorrow's viral sensations, turning our creative product vision into clear, consumer-centric messages and stories.
As Senior Global Product Marketing Manager, you will lead the strategy of the complexion category and some of our hero franchises, fuelling the creation of ground-breaking new global product innovation for the brand and beyond. This role has a direct impact on our market share, brand awareness and ultimate ambition of category leadership.
The ideal candidate is an experienced, driven and highly competent product marketeer with a deep understanding and passion for the luxury beauty industry. They should have their finger-on-the-pulse when it comes to future trends, insights and need gaps, and be able to infuse this deep-rooted insight into the campaigns.
Main Responsibilities:- Expertise in (Complexion) Makeup market data, insights & trends - Identify gaps and opportunities and influence innovation and calendar strategies.
- Optimize our Complexion portfolio navigation - Ensure our products are easy to choose and shop both online and in-store, through crystal clear messaging and flawless VM execution.
- Product Concepts & Innovation - Work closely with the NPD Team and harness data & insights, conceptualise award-winning, viral sensation makeup innovations through formula, pack, design, and shades.
- Core Portfolio - Fuel the category's launch and love + core repush strategy, ensuring that all hero products are supported throughout the year and cross selling is encouraged.
- Drive a consumer-centric and competitive messaging strategy - Develop USPs, claims, and messaging hierarchy for our Complexion products & franchises to inspire and maximize the impact of our campaigns.
This role reports directly into the Global Head of Product Marketing, Makeup, and works closely with cross-functional teams including Global NPD, Global Campaigns Marketing, Visual Merchandising, Copy, Portfolio, Insights, Pro Artistry and Regional Marketing teams.
What You Need:- Experience in Beauty required (ideally Makeup or Skincare)
- Extensive and proven experience in Global Marketing (5+ years), including product strategy, concepting, and ideally product development.
- Excellent verbal and written communication skills
- Exceptional knowledge of all things beauty/fashion and an avid follower of relevant news, trends, social media and influencers.
- Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making.
At Charlotte Tilbury Beauty, we celebrate diversity, inclusion and empowerment, encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs and perspectives into our growing global workforce. We offer a hybrid model with flexibility, allowing you to work how best suits you, generous product discount and gifting, 25 days holiday plus bank holidays, inclusive parental leave policy and more.
Estimated Salary: £70,000-£90,000 per annum, depending on experience.
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