Brand Marketing Specialist
3 weeks ago
We are seeking a talented Brand Marketing Specialist to join our team at ENGINEERINGUK. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness.
Your primary focus will be on building and maintaining strong brand identities, balancing business and brand needs, and understanding the GB and Ireland market. You will work closely with cross-functional teams and key stakeholders to bring brand and retail marketing programs to life.
Key responsibilities include:
- Developing mid-term growth strategies and annual brand plans for the category team and organization unit.
- Illuminating brand potential and strategy to inspire key customers and bottlers.
- Identifying key business priorities and working with cross-functional partners to bring brand and retail marketing programs to the marketplace.
- Leading cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired objectives.
- Helping to manage brand Net Revenue, Gross Profit, and Direct Marketing Expense.
- Tracking brand and project performance through data analysis, converting KPIs and findings into specific insights and actions that add value to the business.
- Eagerness to drive change and explore consumer needs, combined with the ability to translate this understanding into compelling communication ideas.
- Bachelor's degree required, MBA preferred.
- 8+ years of brand management/marketing activation experience, with a proven track record of delivering end-to-end projects.
- Ability to understand and leverage business, finance, and commercial insights, and identify needs for campaign localization or customization.
- Fluent English is a must, as well as a deep understanding of the GB market and culture.
- Ability to motivate and influence internal and external parties.
- Ability to effectively collaborate with cross-functional teams and key stakeholders.
- Passion for the brand and the work of the brand marketing.
- Problem-solving skills and a strong entrepreneurial mindset.
- Ability to work under pressure and meet tight deadlines.
- Understanding of key marketing concepts, business analytics, and basic financial acumen.
- Commercial awareness, as well as great conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities.
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