Marketing Operations Manager
4 weeks ago
As a Marketing Operations Manager - Lead Routing and Segmentation at insightsoftware, you will play a critical role in shaping our marketing strategy. You will be responsible for building and managing dynamic audience & suppression lists, devising and executing A/B and multivariate testing, and maintaining marketable database health.
The ideal candidate is someone who possesses a strong understanding of CRM and marketing automation tools, has a knack for data analysis, and thrives in a dynamic environment.
Estimated Salary: $85,000 - $115,000 per year
Key Responsibilities- Develop and implement effective lead routing rules to support the lead lifecycle
- Build and manage dynamic audience & suppression lists for marketing campaigns
- Design and execute A/B and multivariate testing across various channels
- Maintain marketable database health: hygiene, normalization, subscription management
- Bachelor's degree in Marketing, Business, Data Science, or related field
- Experience with hands-on use of marketing automation tools and CRM systems
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Ability to work in a fast-paced environment and adapt to changing requirements
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