Senior Commercial Manager

3 weeks ago


Derby, Derby, United Kingdom Refresco Drinks UK Limited Full time £6,400
About the Role

The Senior Commercial Manager will lead the development and implementation of commercial strategies for our licensed brand portfolio, including Old Jamaica and Ting. This role involves establishing consumer and customer insights to inform recommendations, developing long-term strategic direction for the brands, and owning and executing individual brand plans aligned with Refresco UK's strategy.

Key responsibilities include proposing and delivering promotional activities, managing pricing policies, implementing annual brand plans, and identifying new product development (NPD) opportunities for the brand portfolio. Collaboration with the Trade Marketing team, Finance, and Shopper Marketing Exec is essential to align trade positioning, develop brand communications, and manage marketing expenditures effectively.

The manager will also be responsible for monitoring brand performance, ensuring accurate forecasting with commercial and supply chain teams, and overseeing packaging and product management for improved profitability. Presenting to internal and external stakeholders, ensuring compliance with company procedures, and contributing to ongoing sales forecasts are also critical aspects of this role.



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