Marketing Content Officer

22 hours ago


Edinburgh, Edinburgh, United Kingdom Royal Mile Whiskies Full time
About the Role

We are seeking a highly skilled Marketing Content Officer to join our team at Royal Mile Whiskies. As a key member of our Marketing Team, you will be responsible for planning, developing, and executing marketing initiatives that drive engagement and sales.

Key Responsibilities
  • Support the Marketing Team to plan, develop, and execute marketing initiatives.
  • Execute day-to-day marketing activities such as social media posting, community management, and responding to customer enquiries across social platforms.
  • Write and edit content for various forms of communication and channels (email, social media, website, print) that is engaging, consistent, and supports individual marketing campaigns, objectives, and activities.
  • Create social media and email campaigns to increase engagement and target new audiences.
  • Assist in the execution of promotional campaigns, ensuring on-time delivery and proper coordination across digital channels.
  • Collect performance metrics and prepare periodic reports to measure progress.
  • Carry out research for team projects and support other marketing activities as required.
Person Specification

We are looking for a creative, committed, organised, and forward-thinking marketing officer who has a particular skill set in building unique, engaging, and informative content across a range of channels and for a variety of audiences.

Excellent copywriting and research skills, attention to detail, good communication, and organisation are crucial. A keen interest in the world of whisky, wine, and spirits with a desire to learn more about the industry is key. This is a busy environment, so the ability to work independently, to tight timescales, and to a consistent fashion is crucial. We rely on others across the organisation, so teamwork will be paramount.

Essential Experience
  • Researching, planning, creating, delivering, and monitoring content.
  • Crafting engaging content and copy for a variety of audiences through different channels.
  • Creating content for a variety of platforms, including social media, website, email, news/blog, and printed publications.
  • Using marketing insight, data analytics, and ongoing monitoring/feedback to deliver customer-centric content campaigns.
  • Reviewing SEO and writing website and other content to capitalise and maximise on SEO opportunities.
  • Developing and delivering content to support the customer experience.
Desirable Experience
  • Building and nurturing partnerships to build content.
  • Reporting on campaigns and partnerships.
  • Working with a team to deliver on content goals.
  • Working with a Public Relations team (supplier or in-house).
Essential Skills
  • Excellent communication skills, both written and verbal, with great attention to detail.
  • Strong project organisation skills.
Desirable Skills
  • Additional European language proficiencies.
Desirable Training and Qualifications
  • Relevant degree, qualification, or education.
  • WSET Level 2 Qualification (or higher) – and/or clearly relevant and equivalent experience/knowledge in the wine/spirits industry.


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