Marketing Content Officer

2 days ago

Edinburgh, Edinburgh, United Kingdom Royal Mile Whiskies Full time £26,500 - £28,500
About Royal Mile Whiskies

Royal Mile Whiskies is a leading whisky specialist retailer and wholesaler, operating one of the world's most comprehensive ranges of quality alcohol products in Scotland. Founded in 1998, the company has developed a strong reputation for its knowledge-centric approach and people-first culture.

The Role

We are seeking a highly skilled Marketing Content Officer to join our Marketing Team. As a key member of the team, you will be responsible for planning, developing, and executing marketing initiatives to support our strategic aims of making the whisky, wine, and spirits market more accessible to all.

Key Responsibilities
  • Support the Marketing team to plan, develop, and execute marketing initiatives.
  • Execute day-to-day marketing activities such as social media posting, community management, and responding to customer enquiries across social platforms.
  • Write and edit content for various forms of communication and channels (email, social media, website, print) that is engaging, consistent, and supports individual marketing campaigns, objectives, and activities.
  • Create social media and email campaigns to increase engagement and target new audiences.
  • Assist in the execution of promotional campaigns, ensuring on-time delivery and proper coordination across digital channels.
  • Collect performance metrics and prepare periodic reports to measure progress.
  • Carry out research for team projects and support other marketing activities as required.
Person Specification

We are looking for a creative, committed, organised, and forward-thinking marketing officer who has a particular skill set in building unique, engaging, and informative content across a range of channels and for a variety of audiences.

Excellent copywriting and research skills, attention to detail, good communication, and organisation are crucial. A keen interest in the world of whisky, wine, and spirits with a desire to learn more about the industry is key.

Essential Experience
  • Researching, planning, creating, delivering, and monitoring content.
  • Crafting engaging content and copy for a variety of audiences through different channels.
  • Creating content for a variety of platforms, including social media, website, email, news/blog, and printed publications.
  • Using marketing insight, data analytics, and ongoing monitoring/feedback to deliver customer-centric content campaigns.
  • Reviewing SEO and writing website and other content to capitalise and maximise on SEO opportunities.
  • Developing and delivering content to support the customer experience.
Desirable Experience
  • Building and nurturing partnerships to build content.
  • Reporting on campaigns and partnerships.
  • Working with a team to deliver on content goals.
  • Working with a Public Relations team (supplier or in-house).
Essential Skills
  • Excellent communication skills, both written and verbal, with great attention to detail.
  • Strong project organisation skills.
Desirable Skills
  • Additional European language proficiencies.
Desirable Training and Qualifications
  • Relevant degree, qualification, or education.
  • WSET Level 2 Qualification (or higher) – and/or clearly relevant and equivalent experience/knowledge in the wine/spirits industry.
Additional Info, Salary and Benefits

This is a temporary, full-time post. We are offering a starting salary between £26,500 - £28,500. A Group Bonus Scheme exists based on trading performance.

Our office hours are 08:45 to 17:15, Monday to Friday. Some additional evening and weekend work may be required to meet ad hoc events and deadlines. Flexible working is available.

Staff have the opportunity for training (e.g., WSET) and attending industry events and festivals. We offer an enhanced maternity/paternity package, childcare payments for under 3s, increased annual leave allowance after 3 years of service, and a workplace pension.

We would particularly encourage applications from underrepresented groups.

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