Digital Marketing Specialist

4 weeks ago

Central London, United Kingdom The Music Market Full time

Job Title: Digital Marketing Specialist

About the Role:

We are seeking a skilled Digital Marketing Specialist to join our team at The Music Market. As a Digital Marketing Specialist, you will be responsible for creating and implementing all digital strategy and social media channels for artists' campaigns.

Key Responsibilities:

  • Tailor the roster of artists' digital marketing to promote their music releases, tours, merchandise, and events.
  • Collaborate with artists, management, and creative teams to originate content that expresses the artist's brand and voice.
  • Manage social media advertising, email marketing, and influencer partnerships to amplify artists' reach and engagement.
  • Provide oversight for the creation of graphics, photos, written content, and videos for social media, websites, and digital platforms.
  • Monitor and analyse the performance of digital campaigns and social media activities.
  • Use data to refine strategies and optimise outcomes for digital and social campaigns.
  • Report to management and artists with key metrics.
  • Work with artists, external partners, and internal teams to create cohesive marketing strategies.
  • Enhance the company's artists with the establishment of relationships with media outlets, key stakeholders, and influencers.
  • Plan and execute paid advertising campaigns across social media, search engines, and digital platforms to drive engagement and conversions.
  • Monitor and optimise ad spend to maximise ROI.
  • Expand the company's social media presence across social platforms.
  • Engage with followers to grow online community engagement.

Requirements:

  • Experience in digital marketing within a frontline label is essential, ideally with artist development focus.
  • Demonstrable experience managing digital marketing campaigns and social media accounts for brands and artists.
  • Robust knowledge of social media platforms, digital advertising, and analytics tools.
  • Able to work in a fast-paced environment and manage multiple projects simultaneously.
  • Excellent communication skills.
  • Creative thinking skills.
  • Hands-on project management skills.
  • Authentic passion for music and understanding of the independent music scene.

What We Offer:

We are an equal opportunities employer who supports diversity in the workplace. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

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