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Electronic Gaming Marketing Manager
2 months ago
Grosvenor Casinos is seeking a skilled Electronic Gaming Marketing Manager to lead the promotion of our electronic gaming operation across our venues estate. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to maximize revenue opportunities and position Grosvenor's electronic gaming as the first choice for customers.
Key Responsibilities:- Develop and execute marketing plans for each assigned venue, driving towards local and national revenue targets.
- Own the creative proposition for Grosvenor's electronic gaming, ensuring consistency of brand guidelines across all communication channels and assets.
- Work with the marketing team to maximize the promotion of both slot machine games and e-table games, coordinating marketing across the estate and on social media sites.
- Develop monthly marketing campaigns to promote new games and ensure latest jackpot values are promoted across all social platforms.
- Ensure Grosvenor's main Twitter and Facebook pages are fully optimized to maximize potential benefits.
- Coordinate with suppliers to align campaigns with new game releases.
- Work with operational and marketing teams to develop periodic revenue-driving campaigns that are commercially viable and drive incremental revenue.
- Work closely with CRM teams to ensure all communications are relevant to the promotion of game content.
- Work with venues operational teams to provide the framework, tools, and assets to ensure local messages are communicated to local audiences within a brand framework.
- Work with PR department to develop a strategy that promotes Grosvenor's electronic gaming content.
- Proven experience in electronic gaming marketing or a related field.
- Strong understanding of marketing principles and strategies.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and problem-solving skills.
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- Collaborative and dynamic work environment.
- Recognition and rewards for outstanding performance.
