Marketing Communications Specialist
7 days ago
**Job Description:**
- We are seeking a highly skilled Marketing Communications Specialist to join our team at TÜV Rheinland Europe.
**About the Job:**
This is a key role in managing marketing alignment between business segments and assigned market needs, trends, and preferences. The ideal candidate will develop strategies and lead activities to drive acquisition, growth, and retention for the UK.
**Key Responsibilities Include:**
- Consulting, conception, and implementation of integrated marketing campaigns for business streams and global/regional/local campaigns, ensuring performance and effectiveness.
- Defining customer journeys, campaign objectives, media types, and design tools.
- Project management for parallel campaigns and exchanges for cross-selling purposes.
- Optimizing integrated campaign performance across all channels.
- Providing expert advice and operational responsibility for resource use and effectiveness based on the marketing budget.
- Developing ideas and mediating between internal clients and the creative team.
- Collaborating with stakeholders and data analysts to segment and validate target groups and recommend channels to reach them.
- Managing and coordinating the procurement and production of integrated campaign materials.
- Creating a content calendar, managing content creation and production across all channels.
- Conducting post-integrated campaign analysis, understanding stakeholder feedback, and sharing insights for future campaigns.
- Developing and implementing measures to optimize campaigns.
**Requirements Include:**
- University degree or comparable professional qualification in marketing.
- At least three years of experience in integrated marketing & communications campaign management.
- Demonstrated strong consulting skills and knowledge in inbound and performance marketing, social media, SEM, SEO, and social media mechanisms.
- Expert knowledge in strategy creation, business performance, and planning processes.
- A networker with the ability to work in a complex organization and as part of a team.
- Distinct experience in visualization and conceptual thinking.
- Strong awareness of meeting targets and campaign deadlines.
- Excellent judgment and creative problem-solving skills.
- High degree of creativity, communication skills, and assertiveness.
- Strong planning and organizational skills with the ability to multitask.
- Customer focus with the ability to persuade, engage, and build effective relationships.
- Ability to work effectively with senior management.
- Independent and solution-oriented work style.
- Experience with budget allocations and BI and analysis tools.
- English language proficiency; other languages are an advantage.
- Knowledge of the market is an advantage.
**What We Offer:**
We offer a competitive salary of £55,000 per annum, a hybrid work model, flexible working hours, annual bonus, benefits package, well-being support, international environment, real development opportunities, direct communication, and employee referral program.
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