Trade Marketing Specialist

4 weeks ago


Weybridge, Surrey, United Kingdom Royal Caribbean Group Full time

About the Role

The Trade Marketing Executive will work closely with the Trade Marketing Manager to develop and implement trade marketing strategies for non-managed markets, aligning with the overall brand marketing strategy for Royal Caribbean International.

Key Responsibilities

  • Collaborate with the sales team to provide communications for their accounts, including press releases, emails, point-of-sale materials, and bespoke flyers.
  • Work with the sales team to ensure central assets and collateral are utilized by trade partners, adhering to brand guidelines.
  • Support the Trade Marketing Manager and EMEA Sales team in executing bespoke campaigns and marketing support for key accounts via online channels.
  • Develop and send the EMEA weekly newsletter, 'Royal News of the Seas', to keep trade partners informed.
  • Manage translations with external vendors and EMEA markets to ensure adapted collateral are delivered at the highest standards.

Requirements

  • University education in a relevant subject or equivalent experience in marketing.
  • Highly organized, capable of juggling multiple tasks, and proactive.
  • Strong interpersonal skills, confidence in dealing with internal and external partners, and excellent attention to detail.
  • Digital skills, including HTML, email building, social media, Google Analytics, Hubspot, and CRM experience.

About Us

Royal Caribbean Group is the world's largest cruise line, with a record-breaking year and the launch of two brand-new ships in 2024. We offer a competitive compensation and benefits package, as well as excellent career development opportunities.

What We Offer

We value our employees and crew, providing a culture where everyone is trusted and valued equally. We offer employee development opportunities, regular rewards and promotions, and a comprehensive remuneration package, including pension, private healthcare, and life assurance cover.



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