Trade Marketing Specialist
7 days ago
About the Role
The Trade Marketing Executive will work closely with the Trade Marketing Manager to develop and implement trade marketing strategies for non-managed markets, aligning with the overall brand marketing strategy for Royal Caribbean International.
Key Responsibilities
- Collaborate with the sales team to provide communications for their accounts, including press releases, emails, point-of-sale materials, and bespoke flyers.
- Work with the sales team to ensure central assets and collateral are utilized by trade partners, adhering to brand guidelines.
- Support the Trade Marketing Manager and EMEA Sales team in executing bespoke campaigns and marketing support for key accounts via online channels.
- Develop and send the EMEA weekly newsletter, 'Royal News of the Seas', to keep trade partners informed.
- Manage translations with external vendors and EMEA markets to ensure adapted collateral are delivered at the highest standards.
Requirements
- University education in a relevant subject or equivalent experience in marketing.
- Highly organized, capable of juggling multiple tasks, and proactive.
- Strong interpersonal skills, confidence in dealing with internal and external partners, and excellent attention to detail.
- Digital skills, including HTML, email building, social media, Google Analytics, Hubspot, and CRM experience.
About Us
Royal Caribbean Group is the world's largest cruise line, with a record-breaking year and the launch of two brand-new ships in 2024. We offer a competitive compensation and benefits package, as well as excellent career development opportunities.
What We Offer
We value our employees and crew, providing a culture where everyone is trusted and valued equally. We offer employee development opportunities, regular rewards and promotions, and a comprehensive remuneration package, including pension, private healthcare, and life assurance cover.
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