Marketing Assistant

4 weeks ago

London, Greater London, United Kingdom Almero Student Full time
About Almero Student

Almero Student is a leading provider of student accommodation, offering a range of affordable and well-managed properties across the UK. With a strong focus on customer service and a commitment to delivering exceptional experiences for students, we are seeking a talented Marketing Assistant to join our team.

The Role

We are looking for a highly motivated and creative Marketing Assistant to support the development and execution of marketing strategies to drive occupancy, brand awareness, and engagement within the student accommodation sector. The successful candidate will work closely with the Head of Sales and Marketing - Student and other team members to implement marketing campaigns, manage digital and traditional marketing channels, and analyse performance metrics.

Key Responsibilities and Duties
  • Manage and grow our social media presence on platforms such as Facebook, Instagram, TikTok, and LinkedIn, creating engaging content to drive engagement and manage the student content creator programme.
  • Write clear, compelling content for social media posts, blog articles, website, marketing campaigns, and other marketing materials.
  • Plan, design, and execute email marketing campaigns via HubSpot to drive engagement.
  • Oversee and update content on the company website, ensuring it stays current and SEO-friendly, monitoring website performance and user engagement through analytics tools, providing insights and recommendations for improvement.
  • Manage and update listings on third-party platforms to attract new tenants and increase brand awareness.
  • Assist with photography and room styling for marketing purposes, ensuring properties are presented in the best possible light.
  • Plan and organise a calendar of student events working closely with on-site teams to deliver the best student experience.
  • Manage and optimise business profiles on Google to increase visibility and engagement and maintain the company's online reputation by responding to feedback.
  • Conduct market research to identify trends, competitor activities, and opportunities for growth.
  • Liaise with external partners and agencies to coordinate marketing efforts and promotional activities.
Qualifications and Experience
  • Minimum of 2 years of experience in marketing, preferably within the student accommodation or hospitality industry.
  • Strong understanding of digital marketing, social media platforms, and content creation.
  • Proficiency in marketing tools and software, such as Google Analytics, WordPress, Canva, HubSpot, social media management platforms, and editing tools.
  • Creative thinker with strong problem-solving abilities.
Training and Development

The Almero Group prides itself on the welfare and development of all its employees, encouraging and expecting them to stay trained and continue with their education within their field of expertise or any other area which benefits both Employee and the Company.

Company Benefits
  • Private Medical Insurance
  • Private Dental Insurance
  • Annual Wellbeing Fund
  • Enhanced Pension
  • Life Assurance
  • Performance Related Bonus Scheme
  • Annual Salary Review
  • Quarterly Engagement and Social Events
  • Qualifications Sponsorship
  • 2 Volunteering Days per year
  • Employee Matching Scheme

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