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Digital Marketing Specialist
2 months ago
E3 Recruitment is a leading engineering and manufacturing recruitment agency with a strong presence in the industry. As a specialist in permanent, temporary, and contract recruitment services, we cater to a wide range of clients, from small and medium-sized enterprises to blue-chip multinationals.
We are committed to delivering exceptional recruitment solutions that meet the unique needs of our clients. Our team of experts works closely with clients to understand their requirements and provides tailored recruitment services that drive results.
Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a key role in developing and executing marketing campaigns that drive engagement and conversions. You will work closely with our marketing team to create and implement digital marketing strategies that align with our business objectives.
Key Responsibilities- Develop and execute digital marketing campaigns across various channels, including social media, email, search engines, display advertising, and content marketing.
- Collaborate with the marketing team to create engaging and relevant digital content, such as social media posts, blogs, infographics, videos, and landing pages.
- Manage and maintain social media platforms, including scheduling posts, engaging with followers, analyzing performance metrics, and implementing strategies to grow the brand's social media presence.
- Design, implement, and monitor email marketing campaigns, segmenting the audience and using A/B testing to optimize performance and drive conversions.
- Work with the marketing team to conduct keyword research, monitor website traffic, and implement SEO best practices to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads to drive targeted traffic and achieve marketing objectives.
- Use various analytical tools to track and measure the performance of digital marketing efforts. Generate regular reports, analyze data, and provide actionable insights to optimize campaigns and achieve marketing goals.
- Continuously improve website and landing page performance by identifying opportunities to enhance user experience, increase conversion rates, and decrease bounce rates.
- Stay updated on industry trends, consumer behavior, and competitor strategies to identify new opportunities and ensure the brand remains competitive in the digital landscape.
- Contribute to weekly, monthly, and quarterly marketing reports for internal stakeholders and external clients.
- Work closely with the marketing manager to set and manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) for all marketing activities.
- 2-3 years of experience in a marketing position.
- Strong content creation skills, including copywriting, blogging, and designing digital content.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, SEO tools, and content management systems (CMS) like WordPress.
- Familiarity with email marketing platforms and marketing tools.
- Understanding of social media marketing and digital marketing concepts.
- Ability to develop engaging and relevant digital content that aligns with marketing strategies.
- Ability to use software like Canva, Adobe InDesign, and Adobe Photoshop.
- Great organization and time management skills.
- Creative skills and an eye for design.
- Ability to thrive in a fast-paced environment.
