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Marketing Data Analyst

2 months ago

East Anglia, United Kingdom Sherpa Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Sherpa, a leading specialist Partner Marketing agency. As a Marketing Data Analyst, you will play a critical role in analyzing organizations' marketing skills and alignment, providing actionable insights to drive our clients' Partner marketing strategy and agency service offerings.

Key Responsibilities
  • Analyze clients' Partner marketing environments and campaign performance across all Partners to assess their effectiveness and ROI according to a schedule
  • Develop and optimize data storage, access, and retrieval
  • Use analytical methods, including machine learning, Python, or R, for data analysis, exploration, and to build predictive models
  • Create and maintain dashboards to visualize key Partner marketing metrics and performance indicators
  • Identify trends and insights from data to recommend and implement improvements in marketing strategies
  • Utilize your strong background in maths and statistics to conduct rigorous data analysis and ensure the accuracy of insights and recommendations
  • Adapt to new technologies and tools to improve data collection, analysis, and reporting processes
  • Maintain our client instances of our Partner CRM for data accuracy and reporting
Requirements
  • Demonstrated skill in data analytics and managing large datasets
  • Strong communication skills at all levels of internal and external stakeholders, comfortable and confident with complex data topics as well as marketing topics
  • Practical experience with API integrations and connecting systems, proficiency in Python for script writing, task automation, and improving integration processes
  • Bachelor's degree in Mathematics, Statistics, Data Science, or a related field
  • Proven experience as a Marketing Analyst or similar role
  • Proficient in SQL, Python/R, and data visualization tools
  • Experience with marketing channels and CRM tools
  • Excellent communication skills with the ability to present complex data insights in a clear and actionable manner