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Digital Optimisation Specialist
2 months ago
We are seeking a highly skilled Digital Optimisation Specialist to join our team at Frasers Group. As a key member of our digital team, you will play a crucial role in driving our digital roadmap and delivering exceptional customer experiences across our online platforms.
Key Responsibilities- Assist the digital optimisation team in executing the personalisation roadmap, ensuring seamless customer experiences and driving business growth.
- Support the optimisation of 3rd party tools to ensure maximum business value and efficiency.
- Monitor and analyse customer journeys, identifying pain points and proposing data-driven solutions to improve user engagement and conversion rates.
- Work closely with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints, enhancing customer loyalty and retention.
- Monitor competitor activities to identify trends and strategies that can benefit Frasers Group, staying ahead of the competition.
- Develop and implement personalised content for users based on their behaviour and preferences, driving engagement and conversion.
- Monitor data trends over time to identify significant changes and potential opportunities for optimisation, informing business decisions.
- Assist in mapping out customer journeys using data insights to identify key touchpoints and areas for improvement, ensuring a seamless user experience.
- Use data to segment customers based on behaviour, preferences, and demographics, tailoring marketing and personalisation efforts for maximum impact.
- Proven experience in digital optimisation, product management, or analytics roles, with a strong understanding of customer journey analysis and personalisation strategies.
- Experience working with on-site personalised and recommendations, as well as analytical tools such as Google Analytics and ContentSquare.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and drive business decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong understanding of personalisation algorithms and their impact on customer journeys.
Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers with access to the world's best brands and experiences.
We offer a wide range of benefits and perks for our colleagues, including a competitive salary, comprehensive benefits package, and opportunities for career growth and development.
Join us in our mission to build the world's most admired and compelling brand ecosystem, and become a part of our Fearless team